From masked celebrities singing your favorite songs, to 8-foot tall robots battling in an epic arena, to chefs avoiding the chopping block and round-after-round of minute long challenges, our latest work brings buzzworthy excitement, larger-than-life stakes and organic conflict to the table.
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In 2010, Minute To Win It premiered on NBC to rave reviews and tons of fans wanting to be a part of the action. It quickly became one of the biggest global formats in recent history, with over 50 versions produced worldwide! Minute to Win It received a FRAPA Award as the Best Studio-Based game Show in 2010, and continues to be a hit amongst families with it’s new iteration on GSN.
Minute to Win It has become so popular that its life off screen is just as successful. Card games, board games, lotteries, fast food toys, and video games have all been made to take the fun from the stage and into your home. From Pinterest to YouTube, it is clear that the MTWI hype isn’t going anywhere soon, as it quickly transitioned from format to viral cultural phenomenon.
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Here is just a small sampling of the exciting work we've done.